Our favorite part of this video is when Lisa tells the story about spending $1,200 to go to a market show around Christmastime – alone and away from her family – and she returned home with $1,201. Sometimes you just need a sign to keep going, and that $1 was hers. We also really love the footage of the facilities where Cowgirl Tuff screenprints some of their shirts right here in the USA! Minnesota, to be exact.
To top it off, Lisa’s daughter and husband are involved in the business. Cowgirl Tuff and B. Tuff are family owned and operated. Lisa’s daughter oversees production, does some design work, and is involved with Cowgirl Tuff’s social media. Lisa’s husband manages operations, logistics and order shipments.
A video of Lisa’s story is at the top of this page. Watch it now.