I poured water on the Cool Vantage jeans, too. Because Wrangler claims Cool Vantage jeans wick moisture from the inside out, it was important that we poured the water from the inside out.
When we heard about Wrangler’s new jean technology, Cool Vantage, all of us at Murdoch’s got pretty excited for the jeans to arrive. The day the boxes of Cool Vantage jeans hit our stores, I went and grabbed a pair to conduct a very flawed, completely irrelevant, and absolutely not trustworthy experiment to find out: Is it probable that Cool Vantage jeans actually dry faster?
Check out the photo series below for Murdoch’s incredibly un-scientific experiment. We tossed some water on Cool Vantage jeans. Then we tossed some water on other jeans. Three hours later, I felt both of them, and my verdict is that it is very probable that Wrangler is onto something. The Cool Vantage jeans did feel dryer to the touch.
Wrangler’s product development team has been working on these jeans for years. Their research dates back to 2009. By working with consumers and authentic cowboys who live in jeans, they learned that “hot and sticky” were often words that described jeans when users were sweating. Out of that learning came Cool Vantage.
“We did partner with NCSU Comfort Lab and went through extensive fabric and garment testing to make sure we had the most perfect product out there,” said Ashley Harris, who works on Wrangler’s team of western male merchandisers. “We had participants in temperature controlled chambers performing various tasks to simulate work that this consumer would be doing. We had high temps and high humidity all the way to lower temps and no humidity. We found that Cool Vantage performed great at all temps these participants were challenged with because you sweat no matter how hot or cold it is.”