Dare a hard-working ranch kid, and you might regret it. Bet a rancher, and he’ll call your bluff. Challenge a farm wife, and you’ll be eating crow. We aren’t talkers. We’re doers.
One of the brands we sell at Murdoch’s sums up this sacred code: “SAYiWONT. Tell me that I can’t do it. Tell me that I shouldn’t even try. Tell me it’s impossible. Tell me the risk is too high, the challenge too much, or the feat too tough. Tell me that I won’t do it and I will.” The SAYiWONT creed embodies a lifestyle – and a livelihood – that our customers and team members are all too familiar with.
Prove it, you say?
Meet Stetson. Stetson has lived in Silverthorne, Colorado, for three years and grew up on a ranch just 30 miles north in Kremmling. Currently, he’s the assistant manager at Murdoch’s in Silverthorne. While he’s no stranger to a hard day’s work, we think he’s one of those everyday heroes you bump into, and your day gets just a little bit better.
Q: Where and when did you learn to accept difficult challenges?
I believe I was instilled with the ability of overcoming difficult challenges at a very young age, growing up on a ranch. My parents and siblings instilled a “never say die/never give up attitude” in me because, on the ranch, we weren’t allowed to give up or quit. We worked from daylight until dusk. As early as age 6 or 7 we started helping in the hay fields or driving the feed trucks and tractors. We never stopped our haying equipment at 5pm just because it was “quitting” time, or took a day off during calving season just because it was Saturday or Sunday. There would be times when we may not have had the right part to fix something, or had enough of a certain item to complete a task, but we never gave up and always completed our task.
Q: Have you always been someone who accepts any challenge?
I have never backed down from any challenge. To me, the size and scope of a challenge is largely in the eye of the beholder. I have never been a person to make a mountain out of a mole hill, and for that reason I never really stress about much either. I have always tried to follow 4 simple steps when attacking a challenge: 1) always have a plan, 2) be adaptable to change, 3) keep a level head, and 4) don’t drag your feet. A goal/dream, without a plan, is a wish…
As a child I always wanted to be a team roper like my older brothers. It took quite a while, and to be honest, it’s a process you always have to work at. After some considerable time and dedication, I finally got good enough to compete in rodeos. While I have since let it become more of a hobby, it was one of my goals that I achieved growing up.
Q: How has that changed as an adult?
A more recent example would be adapting to a career in retail. Retail work is challenging, but it can also be one of the most fulfilling jobs. To me there isn’t a much better feeling than helping someone in need. It’s tough trying to be all things to all people, and to have everything that every one of our customers needs. While we strive to do meet this need, sometimes it’s as simple as calling another store to see if they have a product that we might not, just to narrow it down for that customer.
Q: What about outside of work?
Outside of work I would say I apply my get it done attitude at home. My wife and I recently purchased a “fixer upper” home, and the list of things to do never seems to cease. This is now compounded by the fact that we have a new daughter. It is truly a joy, but who knew babies pooped so much?
Q: The Store Manager, Heather Hutchison, had some pretty nice things to say about you: “In less than a year Stetson went from Hardside Associate, to Manager Trainee to Assistant Store Manager. He has stepped in as backup receiver when we were in need. He will step in and do the books if needed. He inventoried every item in the yard in a blizzard… the list goes on. He has shined as someone who ‘will’ no matter how high the hurdles.”
Together, I feel we truly make a great team. There isn’t anything we can’t accomplish together. Whether it be doing an inventory in -20 degree weather, conducting a major store reset, or putting out a massive amount of freight, but nothing is ever “impossible.”
Q: Murdoch’s sells SAYiWONT hats and SAYiWONT shirts, and our customers really like this brand. Why do you think it’s such a good fit?
I believe the SAYiWONT creed is important to our customers because it means to them that we won’t ever quit on them. We are here to help them, and we will utilize all of our resources to help them find the product they need. Having this attitude can pay dividends in a small community such as ours 100 times over. Hearing customers say “Go to Murdoch’s. They will find your product, or at the very least find someone that does” is something that I have heard, and is a very satisfying thing to hear.