Industry news! Women’s Wrangler Cool Vantage jeans are now available.
With women’s Wrangler Cool Vantage products in stores now, namely Wrangler Ultimate Riding Jeans, we wanted to share a few of the reactions that Wrangler sent us. Wrangler asked members of the American Quarter Horse Association and Miss Rodeo America to wear Cool Vantage jeans as a trial. Here are the results of those wear-tests.
The Wrangler Cool Vantage Jean offers so much more breathability than your average jean. I can wear them during the hot summer rodeo days and nights, without getting too hot. – 2015 MRA Lauren Heaton
The moment I was completely sold being able to slide out of my jeans with ease when I came inside from the heat and sweat! – MRA-Wear Test Participant
They are movable and a little stretchy too so there’s no need for adjusting. No sticking and no heat. These are GREAT. – MRA Wear-Test Participant
Being cooler is a huge benefit to me and my horses because I am able to be a much better competitor if I am not overheated. – AQHA Wear-Test Participant
A year ago Wrangler started offering sweat-wicking technology in certain men’s denim jeans and shirts. Based on lab test results, the clothing dries five times faster. Now, in phase II of launching this new feature, called Cool Vantage, Wrangler is using the technology in its women’s clothing. Wrangler launched the technology in its women’s Ultimate Riding Jean.
Murdoch’s did our own, lighthearted version of product testing on the men’s gear when it arrived in our stores, since our customers don’t typically work in laboratories. You can read about those results here.
Women's Cool Vantage Jeans